Our origin dates back more than 50 years when Marvin Nies, a Californian who devoted his entire life to creating new cherry varieties, began to develop material essentially from Bing to take advantage of its goodness and produce earlier varieties. His experimental orchard in California was a marvel: it was 80 acres and each tree was practically a different variety.
Since 2009, when we reached an agreement with Marvin, we have started a selection work of a series of varieties produced by him throughout his life, fruit of a fruitful work of hybridization in cherry trees, a passion that moved his whole life and that has materialized in the work developed by International Varieties Unlimited (IVU) together with his family and a group of leading companies in the production and marketing of cherries around the world. The ability and joint work of all helped to achieve these valuable results and our selection of MEDA varieties, which is bearing fruit and will continue to do so in the future, as Marvin has left us a great legacy to select and develop in different parts of the world.
Enabling Ecosystem for Food and Agriculture through Digital Innovation at the World Summit.
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